11 years back, on 20th December 2009, a young pharmacist decided to embark on a journey to create 100% vegan and cruelty-free products. He was on a mission to create personal care products that are more honest, effective & responsible in a way they are formulated & communicated.
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Why We Exist?
How The Journey Begun?
Rather than being called CEO, Jigar Patel likes to be recognised as formulation scientist. Driven by this passion towards personal care products, he decided to create an Indian brand which creates world-class products. Our dream run started in a small 10X6 feet research lab with a team of just 5 people.
Initial Golden Days
Just with the team of 5 core members we launched our products in “Ahmedabad Central Mall”. We still remember that first day when we all stayed till midnight to setup our stall and welcome our first customer.
In the morning, the joy of selling our first bottle was incomparable. To our surprise, we sold around 90k of goods in a month from our stall!
Unknown Territory
Just after our launch in Ahmedabad Central Mall, the biggest question in-front of us was “Where are we going to sell our products?” We approached many distributors but unfortunately none of them were interested to work with us.
Some even said, “Dekho bacche, yeh brand banane ka sapna bhul jao. India mein har roz 100 se zyada cosmetic companies khulti hair par zyadatar bandh ho jati hai. Yeh brand banana har kisi ke bas ki baat nahi hai”. It took 3 years of door to door knocking & many relentless nights to have almost 20 distributors in western India to cover 500 salons. We grew at a slow steady pace till 2016.
What Is Real Success?
From 2017 to mid-2019, we increased our distribution to cover 10,000 salons across India. So, can growth in market coverage be called as the real success? No. We were so busy handling our distributors that we failed to communicate with our end consumers.
From 2019, we decided to shift our business to digital platforms to create more focused, transparent communication. We launched our own website, on boarded on major e-commerce platforms and launched Brillare Direct mobile app for our salon family.
We Are The Formulation Scientist
If you remember, we began our story with a self introspective question “Why we exist!” and after a long, inspiring journey of 10 years, the answer is “We are the scientists on a mission to preserve your #OriginalBeauty with nature.”
The way forward
Our scientists found some exciting new ingredients and can’t wait to incorporate them in some of the existing & some new formulations. With these new, all-natural ingredients not only our results will be better but much more sustainable.
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